Here’s something you probably hadn’t thought about–when the paper book falls to the e-book, advertising will be right on its tail.
Can you imagine how wild they’ll be when they realize they can embed ads and short video clips promoting their products right inside the e-book text? And it’s targeted advertising based on what you’re reading. AND you probably can’t skip it or hack into it to remove it. Not until the nerds start the chase, anyway.
Fasten your nerd belts. It’s going to be a bumpy ride.